Implementasi Media Periklanan Pada Horison Bogor Icon Hotel

ABSTRACTWith the development of tourism industry sector in tandem with hospitality Indonesia, this will affect number star hotels that are widespread Indonesia. With so many spread across has an effect on hotel competition other competitors. Therefore, these companies must carry out good promotions, one which is by advertising as a promotional medium to customers providing information regarding products and services offered.
 The purpose research conducted author find what types media used promote at Horison Bogor Icon Hotel, obstacles using how deal from Advertising Media Hotel,
 This was Hotel located Bukit Cimanggu City, Jl Sholeh Iskandar No. 1 , RT 01/RW, 13, Cibadak, Tanah Sereal, City. Held for 6 months December 2021 June 2022.
 Through authors get result Hotel. Using several promoting its services, including: print choosing brochures billboards media, electronic Radio medium, Digital Social focuses Instagram Website SEM (Search Engine Marketing) medium. Constraints type namely use radio small audience listeners rarely public well or Search Marketing it, large incoming words search keys Google tend be same, allows people who looking related enter wrong website page another website. Apart that, Algorithm changes Google, updated almost 600 times year, can marketing.